A growing trend in the boutique fitness market
HotYoga and HotPilates are now among the fastest-growing segments of the global boutique fitness market. Studios deliberately use elevated temperatures to create more intensive, immersive, and holistic workout experiences.
Scientifically, "HotYoga" refers to exercise performed in an environment with elevated temperatures – typically between 35°C and 40°C – combined with carefully controlled humidity.
→ It is not heat alone that matters, but the interaction between temperature, humidity, and indoor air quality.